Cairns will host the world’s most watched mountain bike event for the next two years, with Smithfield Mountain Bike Park becoming the fourth stop for the 2022 Crankworx World Tour.
Crankworx Cairns is set to welcome around 1200 athletes, 220 volunteers and an expected 34,000 spectators across the five day event on October 5-9.
Crankworx World Tour managing director Darren Kinnaird said their team had been working with Cairns stakeholders since 2018 to bring the event to Australia.
“The collaboration among stakeholders including Tourism and Events Queensland, Tourism Tropical North Queensland, Cairns Regional Council, AusCycling, Yirrigandji Traditional Owners, James Cook University and Cairns Mountain Bike Club has been crucial to bringing Crankworx to Cairns,” he said.
“Crankworx Cairns will give our athletes an additional fourth competitive stop and will bring the ultimate mountain biking experience to our fans in Australia while showcasing the Wet Tropics Rainforest and Great Barrier Reef to mountain biking fans around the world.”
Assistant Tourism Minister Michael Healy said Crankworx Cairns would bring even more global exposure to Tropical North Queensland.
“The 2022 Crankworx World Tour coincides with our comprehensive overseas campaign to bring international visitors back to the Tropical North after Covid,” Healy said.
“We’re at the start of a golden decade of opportunity ahead of Queensland’s 2032 Olympic and Paralympic Games.”
Tourism Tropical North Queensland CEO Mark Olsen said one-quarter of the footage to be televised across the world will be devoted to showcasing Cairns and the Great Barrier Reef to encourage visitation resulting in millions of dollars in publicity.
“This prestigious mountain biking event will be held in Cairns for the next two years positioning the region as an iconic mountain biking and adventure tourism destination and cementing its reputation for hosting international sporting events alongside a stunning reef and rainforest backdrop,” he said.
“In addition to an anticipated 31,000 bed nights for our region, Crankworx will deliver a worldwide audience with the global eyeballs on Cairns further driven by a partnership with Red Bull Media House to broadcast five live finals globally and a post event 60-minute telecast to 17.8 million viewers.”
This project received grant funding from Austrade’s Recovery for Regional Tourism program.