Byron at Byron has officially joined Crystalbrook Collection’s expanding portfolio of five-star east-coast hotels.
The resort will now trade as Byron at Byron, a Crystalbrook Collection Resort. The resort’s new owners will meet with 200 local businesses early next month as a sign of their intent to continue using local suppliers and sourcing 80 per cent of products within three hours of Byron Bay.
Over the coming months Crystalbrook Collection will focus on the resort’s sustainability efforts. This includes removing all plastic water bottles, which are to be replaced with biodegradable cardboard containers and introducing pump pack bathroom amenity bottles, wooden keys and in-room i-Pads to replace printed materials.
“This is a big moment for the Group as we continue to expand across Australia,” said Geoff York, Crystalbrook Collection Interim CEO and Group Director, Hotels.
“Sustainable living is at the forefront of our mind in everything we do and deliver and with the Byron at Byron’s environmental stance and connection to the local community – it’s a natural fit. Byron Bay has always been a destination close to many Australian’s hearts, therefore we’re honoured that we can have a presence there and lead this property into its second life.”
Crystalbrook Collection said it has plans to enhance the resort in 2020.
“The acquisition of this beautiful resort felt like a natural marriage,” said Crystalbrook Collection owner Ghassan Aboud.
“Its ethos sits hand in hand with the core values of Crystalbrook Collection. We are at first and foremost an Australian brand, aimed at providing a sense of home to both tourists and locals alike.”