BWH Hotel Group to debut new boutique brand in Pyrmont

A new luxury boutique hotel is set to open in Sydney’s Pyrmont mid-year.

Aiden Darling Harbour will offer 88 compact rooms across eight storeys in a remodelled 1930s Art Deco building.

The opening of Aiden Darling Harbour will mark the debut of the Aiden boutique hotel brand in Australasia. The brand is the latest offering from BWH Hotel Group, the global hotel company that encompasses WorldHotels, Best Western and SureStay, and their suite of 16 brands.

A unique highlight of each room is the wall murals blooming above the bed head depicting flora from the local area, hand-painted by award-winning Australian artist Jessica Le Clerc. She is also the creator of the hotel’s secret internal 25-metre wall mural which is visible only from a handful of rooms, providing a private art exhibition experience to select guests.