BWH Hotel Group joins Sustainable Hospitality Alliance

bwh hotel
Executive Residency by Best Western Woolloongabba.

BWH Hotel Group is demonstrating their commitment to environmental and social responsibility by joining the Sustainable Hospitality Alliance, with the network now representing over 30 per cent of the hotel industry by room count.

Ron Pohl, president of international operations for BWH Hotel Group, said joining the Sustainable Hospitality Alliance was an important step in the company’s effort to build a robust, global environmental, social, and governance (ESG) strategy.

“Not only do our guests, partners and developers expect that brands demonstrate a strong commitment to ESG efforts but executing an effective and comprehensive ESG program is fundamentally the right thing to do,” he said.

Patrick O’Meara, interim CEO at Sustainable Hospitality Alliance, said the addition of BWH Hotel Group will support the journey to a more sustainable industry.

“We are always encouraged to see the large global brands taking positive steps on their sustainability, which will have an impact right across the world,” he said.

“We welcome their expertise and contribution to enable us to support the whole industry to achieve critical sustainability goals.”