Business events roundtable outlines recovery strategy

The Business Events Industry Roundtable convened at ICC Sydney earlier this month to prepare for the future of business events in Australia.

Jointly hosted by the Business Events Council of Australia (BECA) and Tourism Australia, the workshop focused on building an understanding of the immediate objectives for the sector as well as obtaining business events industry insights to inform the Reimaging the Visitor Economy strategy for Tourism 2030.

The workshop was attended by 75 industry leaders and senior executives both in person and virtually, due to COVID restrictions impacting travel from Victoria.

“During what has been the most challenging period on record for tourism, we welcomed the opportunity to support the business events sector in bringing together key stakeholders from across the industry to discuss what’s next in these uncertain times,” said Tourism Australia managing director Phillipa Harrison.

The workshop outlined key short to medium-term objectives of the sector to enable recovery and future growth including building confidence to meet by promoting what’s possible, increasing certainty for planning, and reducing financial risk; addressing immediate workforce shortages and skills gaps; and securing government support for attracting and fulfilling the potential of business events.

Over the longer term, priorities identified were setting a $50 billion target for 2030, including the contribution of business events to Australia’s broader economic and industry development goals; building a future-ready workforce; and developing growth strategies in partnership with Government to 2030, underpinned by data and backed by budgetary commitment.

“There was strong support for BECA to continue its role of uniting the industry and its advocacy role with the Federal Government,” said BECA Deputy Chair, Geoff Donaghy.

“There was an endorsement of the BECA Recovery and Rebound Framework, as the vehicle to deliver this message, which will now include an industry vision to 2030. There was also strong acknowledgement for a broader membership and resourcing base in this role.”