‘Strong platform for recovery’ as Business Events Perth secures 67 events

© Tourism Western Australia

Business Events Perth has secured 67 national and international business events set to take place in WA from 2022 to 2024, in addition to 190 local business events supported in 2021.

Business Events Perth Chair Bradley Woods said it was a strong result, given the significant challenges the industry has faced.

“2020 and 2021 have been difficult years for business events due to the impact of the pandemic,” he said.

“The support of BE Perth’s major stakeholders Tourism WA and the City of Perth and our Member Partners has ensured a strong platform for recovery.”

In total, 108 business events are set to take place in Western Australia through to 2024, representing more than 200,000 hotel room nights.

Business Events Perth CEO Gareth Martin said the 190 local business events in 2021 brought more than 82,000 delegates together across the State offering tangible support for the local event industry.

“Business Events Perth also implemented a major content development strategy to enhance our capabilities in marketing Western Australia as a preferred business event destination via digital channels,” he said.

“This has included our 3D venue toursnew website and interactive business event planner, as well as our member content creation program, which has funded the creation of new marketing assets by our member venues and suppliers.

“We’ve also broadened our reach beyond our traditional remit, now with dedicated staff representation in our major national markets, have sponsored events across Australia through our Keynote Speaker Initiative, with the condition that those events book WA for a future year, and also implemented our Member Professional Development Program, which supported our members to send their staff to conferences or training events in the interest of professional development.”