Business Events Perth’s latest marketing campaign has launched today calling on event planners around Australia to experience the “unexpected”.
In recent years, more than 5000 accommodation rooms have added to Perth’s hotel inventory, complementing a 40 per cent increase in meeting space.
“What this campaign shows, is that business events don’t all have to be the same,” said Business Events Perth chief executive Gareth Martin.
“I implore national conference and exhibition organisers who want to create a safe and unique experience for their delegates in a city, filled with amazing experiences, that they must consider Western Australia for their next business event.
“This campaign will keep Western Australia front of mind for business event planners on Australia’s east coast, as confidence continues to grow in the national business events industry.”
In July, Western Australia hosted the country’s first large scale business event since COVID restrictions were implemented. Over recent months, in line with local COVID restrictions, Western Australian business event operators have continued to bring people together to meet, connect and collaborate in a safe way at business events.
“Business visitors have an unparalleled and unique experience when they come to Western Australia, which is why Business Events Perth is reminding national event organisers how a business event in Western Australia is so spectacular,” said Martin.
“Here you can step out of your business event straight into an unexpected adventure, whether it is premium food and wine, or an aquatic adventure, in a State that offers an abundance of outdoor space.”