Business Events Geelong launches new $200k incentive program

Business Events Geelong in partnership with Regional Development Victoria and Great Ocean Road Regional Tourism has launched a $200,000 incentive program for those looking to hold business events in the Barwon South West region.

The program, backed by the Victorian State Government’s Regional Recovery Support Fund, partially covers the cost per delegate up to the amount of $50.

Available only to new bookings, those interested in accessing the funds must secure their event in one of the Barwon South West municipalities by 30 June 2022 with the business event to be held by 31 December 2023.

Driving the new program will be Business Events Geelong’s latest recruit, Dana Broekhuizen, who has joined the team in the newly created role of sales and marketing executive.

Business Events Geelong Convention Bureau Manager Mark Day said Broekhuizen’s appointment played an integral part in reinvigorating business events held within the Barwon South West regions in response to the challenges the industry has had to face due to COVID-19.

“It’s no secret that our industry has faced a number of challenges over the past 18 months, but it is now time to look to the future to find solutions on how to best move forward once state and international borders are open again,” he said.

“We look forward to welcoming Dana to the team. Her experience, skill and enthusiasm will position us well for success.”

The Barwon South West region encompasses Geelong, Aireys Inlet, Apollo Bay, Camperdown, Colac, Hamilton, Lorne, Port Campbell, Port Fairy, Queenscliff, Portland, Torquay and Warrnambool.