Brisbane launches ‘bold’ new campaign

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Vertigo Brisbane is taking dining to new heights.

Brisbane is capitalising on its growing appeal for visitors particularly from Victoria and NSW with a new campaign that includes the nation’s first vertical restaurant.

Lord Mayor Adrian Schrinner said the Brisbane Favours the Bold campaign would encourage visitors from southern states to book their next trip to Brisbane.

“Brisbane’s popularity as a holiday destination continues to soar, as we attract incredible accolades from global publications like TIME Magazine, Frommers and The New York Times that highlight everything our great city has to offer,” he said.

“Victorian and New South Wales travellers are the most eager, with visits from those states up on average 19 per cent from last year.

“Our new tourism campaigns will debut during AFL opening round, showcasing Brisbane’s world-class culinary scene, packed major events calendar and stunning natural wonders, inspiring our southern neighbours to book their next trip to Australia’s best city.

“Internationally, we continue to support new aviation routes to Brisbane from key markets, including China and North America, inviting visitors from around the world to enjoy the best of Brisbane.”

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Fairy Tales at QAGOMA.

A range of Brisbane experiences, products and locations feature in the campaign including 5-star luxury hotel Crystalbrook Vincent, Stanley Restaurant at the Howard Smith Wharves precinct, QAGOMA, O’Reilly’s Rainforest Retreat and Ocean View Estates winery.

Brisbane Powerhouse CEO Kate Gould and Brisbane tourism icon John Sharpe are the creative duo behind vertical restaurant Vertigo, which has served hundreds of patrons since its opening in late 2023.

“Opening Australia’s first vertical restaurant, Vertigo offers a unique experience unlike anything else worldwide, blending elements of adventure tourism with the refinement of fine dining within a heritage site and of course, a thrilling new perspective of Brisbane.” Gould said.

“If you haven’t experienced Brisbane recently, now is the perfect moment to explore everything this remarkable and ever-evolving city has to offer.”

Stanley Restaurant head chef Louis Tikaram said the city’s culinary scene is going from strength to strength.

“The culinary scene in Brisbane is ablaze with creativity, innovation and passion, and I’m thrilled to be part of the dynamic evolution of the city’s vibrant food culture,” Tikram said.

“It’s incredibly exciting to witness and be part of the journey as Brisbane continues to redefine itself as a culinary destination, where diverse flavours, inventive concepts and exceptional dining experiences are coming together to captivate locals and visitors alike.”