Brisbane’s $112m business events boost

Brisbane will receive an economic boost of over $112 million through new business events set to take place in the city over the coming years.

The forecast boost is an annual record achieved by the city’s economic development board Brisbane Marketing with partners including the Brisbane Convention & Exhibition Centre (BCEC).

“In the year to July, Brisbane Marketing and partners secured 91 business events worth $112.2m for Brisbane – a jump of almost 20 per cent compared to a year ago,” said Lord Mayor Adrian Schrinner.

“As these events take place, Brisbane will welcome over 47,600 industry experts, thought leaders and delegates to our city over a combined 185,200 days.

“That’s a lot of coffees, meals, hotel rooms, travel costs and entertainment dollars being spent right here and supporting local jobs.”

Schrinner said Brisbane Marketing’s record-breaking year was due to several factors.

“Through the Lord Mayor’s Convention Trailblazer Grant Program, we are enlisting emerging research and industry leaders to help advocate for conferences to consider Brisbane for the first time,” Schrinner said.

“In addition, strategic partnerships with government, industry and venues such as the world-class BCEC have proved critical to presenting competitive bids against other cities vying for these conferences and business events.”

BCEC general manager Bob O’Keeffe said a collaborative had delivered an outstanding result for the city.

“BCEC has experienced its best year ever, hosting a record number of conventions contributing some $300 million, as a result of convention business, to the Brisbane and Queensland economies,” O’Keefe said.