Brisbane takes lead as nation’s ‘bleisure’ capital


Brisbane has outstripped Sydney and Melbourne as Australia’s ‘bleisure’ epicentre off the back of soaring economic growth, new data shows.

Corporate Traveller flight booking data from October 2023 to March 2024 revealed inbound travellers to Brisbane are now spending an average of 5.2 days, outpacing Sydney’s 4.1 and Melbourne’s 4.6 average days.

Brisbane has even trumped the Gold Coast and Sunshine Coast in the ‘bleisure’ stakes (at 4.5 and 4.6 days respectively), according to a year-on-year comparison of business travel booking data.

Brisbane currently has the highest density of innovation hubs per capita with manufacturing exports and growth outpacing the rest of the country.

The Corporate Traveller analysis further showed that business travellers in Queensland’s critical economic sectors such as mining, oil, and gas made up 17 per cent of bookings in the six months through the end of March, followed by those in the construction sector (16%), health care and social assistance (12%), services (10%), and manufacturing (9%). Further figures show business bookings have swelled by seven per cent YOY.

“Brisbane has become one of the nation’s most thriving cities over the past couple of years and that’s partially thanks to mass migration from southerners craving sunshine and a more relaxed lifestyle during the pandemic, and partly thanks to the allure of the upcoming 2032 Brisbane Games,” said Tom Walley, Corporate Traveller’s global managing director.

“Both the Games and booming population mean more homes and a lot of infrastructure needs to be quickly constructed in and around the city, which is one of the reasons why business travellers in the construction sector were the second largest cohort of travellers to the Queensland capital over the past year.

“And with mining being the State’s biggest industry, at more than $86 billion, it’s no surprise this sector collected the most business traveller bookings.”