Brisbane records 44 percent rise in delegate days

Brisbane hosted more than 940 business events worth an estimated $351 million in economic impact in the 2018-19 financial year, recently released figures reveal.

The Queensland Business Events Survey showed that 209,000 delegates attended a business event in Brisbane, delivering 579,986 delegate days in 2018-19 – a 44 per cent increase on the previous financial year.

“The business events sector is vital to Brisbane, boosting our economy, growing our knowledge sectors and supporting our accommodation, venue, hospitality and service providers,” Lord Mayor Adrian Schrinner said.

Brisbane Marketing worked with the State Government and Brisbane Airport Corporation to secure an AirAsia service from Bangkok (June 2019), Qantas services from San Francisco (Feb 2020) and Chicago (Apr 2020) and a Virgin service from Haneda, Tokyo (Mar 2020).

“Our strategic partnerships with BCEC, all levels of government and industry trailblazers continue to produce successful bids and grow Brisbane’s profile as a leading business events destination,” said Brisbane Marketing’s general manager of business and major events, Juliet Alabaster.

“A wave of tourism infrastructure including the Howard Smith Wharves dining, entertainment and events precinct, new 4- and 5-star hotels and experiences has also played a huge part in our ability to attract conferences and incentive events.

“Brisbane continues to break records with international and interstate visitation and spending at all-time highs, while BCEC enjoyed its most successful financial year ever and passenger numbers at Brisbane Airport during 2019 exceeded 24.1 million for the first time.”

Business events to be held in Brisbane in 2020 include Intelligent Transport Systems (ITS) Asia Pacific Forum & Exhibition 2020 (800 pax) and Flight Centre Global Gathering 2020, which is set to attract 4000 delegates.