Brisbane prepares for $100m boost from blockbuster month of events

Brisbane is primed and ready for a blockbuster month of major events and exhibitions including the inaugural NRL Magic Round Brisbane and the Brisbane Truck Show.

“Hosting the Brisbane Truck Show and the inaugural NRL Magic Round Brisbane enhances Brisbane’s reputation as a destination for world-class events, sport fixtures and exhibitions, and will give residents plenty to do over the next two weeks,” said Deputy Mayor Krista Adams.

“The city is committed to attracting major events, which have a significant impact on our local economy, and brings in extra cash which feeds straight into the bottom line of dozens of businesses around Brisbane.”

The biennial Brisbane Truck Show is run by Heavy Vehicle Industry Australia – HVIA, as part of Australian Heavy Vehicle Industry Week.

HVIA chief executive Todd Hacking said the show, which has been running in Brisbane since 1968, is the largest transport event in the southern hemisphere.

“The Brisbane Truck Show has a proud history of showcasing the heavy vehicle industry’s values around safety, innovation, sustainability, careers, knowledge and community, while broadening awareness about the industry’s vital role within the community,” Hacking said.

“The Brisbane Truck Show is the centerpiece of AHVI Week, which will feature over 300 of the biggest names in transport, including iconic brands such as Kenworth, Mack Trucks, Iveco and Freightliner, with this year’s Show expected to attract more than 35,000 visitors, and thousands more across South Bank.”

NRL Magic Round Brisbane will bring the competition’s 16 clubs and almost 300 players to Suncorp Stadium for four days of football, in what will be the year’s largest gathering of Australian rugby league stars.

NRL CEO Todd Greenberg said it will be one of the real highlights of the season.

“Magic Round will give us something quite unique and innovative, all 16 of our Teams playing in Brisbane over the one weekend,” he said. “This presents for us huge opportunities to think differently. It is a first for the game and will be a real celebration.

“It will be fantastic to see Brisbane as a whole, and so many other people coming from long distances, embrace the concept.”

AEG Ogden chairman and CEO Harvey Lister said he was delighted his teams at both Suncorp Stadium and the Brisbane Convention and Exhibition Centre had been instrumental in securing the blockbuster events for Queensland in conjunction with Tourism and Events Queensland and Brisbane Marketing.

“These events demand world class venues and our teams at Suncorp Stadium and the Brisbane Convention and Exhibition Centre are ready to deliver,” Lister said.

“AEG Ogden venues host a wide range of major events, including professional sports, live concerts, conventions, exhibitions, and performing arts, and we’re proud to play our part which makes a significant economic impact for the city of Brisbane.”