‘Brisbane Pop-Up’ brings the industry back together

More than 170 event planners and buyers, and 55 exhibitors from the city’s hotels, venues and service providers converged on Fortitude Music Hall for this year’s ‘Brisbane Pop-Up’ that connected businesses and showcased the best of the city’s events industry.

Lord Mayor Adrian Schrinner said industry interest in this year’s Brisbane Pop-Up indicated the city’s multi-million-dollar event market was poised to thrive after more than a year of uncertainty.

“This year’s Pop-Up was about restoring confidence in event planners and giving them the opportunity to see how it can be done, then connecting them with the suppliers who are ready for business again,” he said.

“There’s a rising feeling of optimism in Brisbane, and we’re on our way to being well and truly open for business in the events space.

“Brisbane Pop-Up was the perfect opportunity to bring the industry back together and provide the local events industry with a much-needed boost.”