Brisbane on show to international tourism markets as ATEC kick off

More than 450 export tourism industry leaders from across Australia will gather in Brisbane this week for the Australian Tourism Export Council’s (ATEC) annual Meeting place event.

With the theme ‘Into the Future’ , this year’s event will be the largest on record.

“Representatives from tourism councils in South Africa, New Zealand and Europe will provide insights into the global marketplace and share their experiences, while local inbound operators will unravel some of the complexities of our inbound marketplace, providing valuable insights into the performance of our key inbound tourism markets over the next 12 months – including China, North America, UK/Europe, Japan and India,” said ATEC managing director Peter Shelley.

“Other highlights of the conference program include a presentation of Tourism Australia’s recently launched ‘Come Live Our Philausophy’ campaign, insights into encouraging more international travellers to visit regional Australia by Deloitte Access Economics and a forum focused on the development of a sustainable tourism industry.

“This year Meeting Place also has a number of new initiatives including the Marketplace exhibition area featuring a range of business tools to help grow tourism businesses.”

Queensland’s Tourism Industry Development Minister Kate Jones said hosting ATEC Meeting Place was an opportunity to showcase Queensland.

“Welcoming Australia’s tourism industry to Brisbane for the 2019 ATEC Meeting Place, is a fantastic opportunity to showcase Queensland and drive future growth in our tourism industry,” Jones said.

Brisbane Lord Mayor Adrian Schrinner said they were excited to host the hundreds of tourism leaders for the event.

“On the back of our city’s significant transformation, with new luxury hotels, entertainment precincts, restaurants and leisure experiences, we are being internationally recognised as a premium destination and competing with our southern neighbours,” he said.

“Tourism is such an important market – we want to drive tourism in Brisbane and the surrounding regions.”

The conference will be followed by ATEC’s annual Gala Dinner and Awards being held at Howard Smith Wharves.