Brisbane on incentive roll as Chinese businesses reward 4000 staff

Two Chinese groups are heading to Brisbane this year representing the largest incentive-based business events to ever come to the city.

Liaoning Yiyontang Bio-technology will bring 1500 staff to Brisbane in August while Guangzhou Jiadai Biotechnology will bring 2500 staff in October, as the city’s appeal as a destination for incentive-based business events grows.

The groups were secured by the city’s economic development board Brisbane Marketing in partnership with Tourism Australia and Tourism and Events Queensland.

“Securing these groups demonstrates the collaboration between all levels of government and industry to raise Brisbane’s profile as a destination for employee reward trips,” Deputy Mayor Krista Adams said.

“China is Brisbane’s largest international visitor market and a major focus as we continue to attract more incentive-based business events to experience our enviable outdoor climate, new hotels and attractions, natural environment, local culture and welcoming people.”

The latest wins come shortly after Brisbane was announced as the destination for Flight Centre’s Global Gathering in 2020.

“We expect to see more international businesses choose Brisbane for employee reward trips as our tourism industry grows and more airline routes are secured from key international markets,” Adams said.

While in Brisbane, the groups will explore key attractions including Lone Pine Koala Sanctuary and Sirromet Winery. Guangzhou Jiadai Biotechnology’s itinerary will also include a conference component at the Brisbane Convention & Exhibition Centre.

Federal Minister for Tourism Simon Birmingham said Brisbane was now one of Australia’s most sought-after destinations for international business events.

“It’s expected these two events will inject over $10 million into the local economy,” he said. “It’s because of the huge economic benefits that the Morrison Government continues to back our Business Events Bid Fund Program,” Minister Birmingham said.

“The knock-on effects of securing incentive trips of this nature will be felt for years to come.”