Brisbane Convention & Exhibition Centre (BCEC) has undergone a brand refresh to reflect a future business environment as it approaches its 25th anniversary.
The Centre’s logo has officially evolved from the historic five sails design, symbolic of the original Merivale Street Building to one overarching sail, acknowledging the emergence of the Centre’s boutique events hub, BCEC on Grey Street.
Bob O’Keeffe, general manager of BCEC, described the campaign as confident and contemporary, in tune with the changing landscape of Brisbane.
“The campaign – Our City Your Canvas – speaks to BCEC’s deep connection with Brisbane and our pride in shining a light on the city’s many rich experiences,” he said.
“The new colour palette reflects both the venue and its location – the rich vibrancy of the riverside South Bank Parklands and the lights that illuminate a beautiful Brisbane city.
“The brand expresses that regardless of size, every event held at the Centre is seen as a fresh canvas and the opportunity to create that special ‘wow’ factor for our clients’ events.”