Brent Hill has been appointed CEO of Tourism Fiji, replacing former CEO Matt Stoeckel, whose tenure ended in December last year.
Hill was most recently the executive director of marketing for the South Australian Tourism Commission.
“We’re delighted to welcome someone of Brent’s calibre to this critically important role not just for Fijian tourism, but for the Fijian economy,” said Tourism Fiji Chairman Andre Viljoen.
“When border restrictions ease and travel resumes, Fiji will need dynamism and creativity in marketing itself as an attractive, aspirational and safe destination.
“We are in the same situation as every other leisure tourism destination in the world. All of us are going for the same markets, which are now smaller with lower discretionary spending ability.
“His immediate focus will be to work with the Board and Fiji’s extremely competent health authorities to restore tourism activity.”
Fijian Minister for Tourism Faiyaz Koya also welcomed Hill’s appointment.
“Restoring tourism activity will not only restore jobs for hundreds of thousands of Fijians, it will also significantly contribute to the revival of the economy through the industry’s multiplier effect,” he said.
“We are turning the corner now with the rollout of our national vaccination programme in anticipation of market re-entry beyond our traditional markets. With Hill at the helm of Tourism Fiji, we are a step closer to strategically positioning Fiji in the global market again.”