‘Boost of confidence’ as Tarsus Group restarts exhibitions in China

Global exhibition organiser Tarsus Group has successfully delivered six exhibitions over the course of just five weeks in China raising hopes for a swift recovery for trade shows in the region.

“The health and safety of our customers, attendees and staff guided every decision we made when planning and running these shows; whilst we were very keen to get back to staging events we wanted to ensure that we could do it safely and successfully,” said John Liu, CEO Tarsus China.

“A huge amount of thanks also goes to our event partners, industry associations and the venues we worked with for helping us to meet all the measures necessary post Covid-19. It was exciting for us as a team to get a feel for what events are going to look like in the future and we were delighted to incorporate a hybrid model at some of our shows such as Hometex, to enable customers who could not physically be there to still participate.”

Tarsus Group CEO Douglas Emslie said the team in China had “a fantastic run of events over the past few weeks”.

“I think it’s fair to say they have given all of us a much-needed boost of confidence and reason for optimism as we find our way forward on the back of the pandemic,” he said

“Tarsus China have demonstrated that not only can B2B events be delivered safely but, moreover, that there is significant pent up demand for exhibitions and that we have a vital role to play in supporting industries as they seek to recover, innovate and rebuild supply chains in this very challenging period and beyond.”