Bleisure a key trend in post-pandemic travel landscape


Bleisure is an emerging trend with one in three business travellers hoping to incorporate leisure activities into their business trips, according to a new Bloomberg Media report.

The “Now Boarding: The Global Traveler’s Outlook” explored the new travel landscape for both business and leisure travellers.

When it comes to sustainability, 85% said sustainable travel will play a key role in their travel planning, with six in 10 travellers from APAC willing to pay more for sustainable travel options offered by airlines and accommodation.

Travel technology is particularly interesting to APAC travellers with more showing interest in facial technology, smart hotel room and digital concierge and VR tech to check out tourist attractions than travellers from other regions.

When it comes to flight cabin class or hotel accommodation, 40% of travellers from APAC expressed the intention to fly in First or Business class for their leisure trips and 74% would stay at a high-end hotel or resort.

Meanwhile, 32% are also interested in health/wellness activities, and one in every four travellers look to do something good in return to local communities when they travel.

“Covid-19 changed the way the world views and experiences travel now,” said Michelle Lynn, Global Head of Data and Insights for Bloomberg Media.

“With ‘Now Boarding’, we were interested in finding out how the pandemic has specifically changed traveler’s outlook, including a deep dive into the areas of concern and the benefits they now seek from travel operators, airlines, and hotels.”

You can find the full regional breakouts and deeper-dive on the data evaluation here.