Big year ahead for Adelaide Convention Bureau

Adelaide Convention Bureau chief executive Damien Kitto is confident of a strong year ahead for business events.

South Australia’s business events sector has welcomed the eastern states back from COVID shutdowns and is looking towards a strong pipeline of event in 2021.

“We have been hosting large controlled and highly successful business events for some months now, such as those at the Adelaide Showgrounds and the Adelaide Convention Centre, so it will be fantastic to see the eastern states able to re-join us,” said Adelaide Convention Bureau (ACB) chief executive Damien Kitto.

“And 2021 looks to be a big year for the ACB after we managed to secure an 85 per cent postponement rate of our 2020 business events into the new year. We are also working already with postponed international events.”

The ACB had held its own controlled ‘COVID – SA FE’ event for more than 150 delegates and 45 exhibitors to stress-test Adelaide’s business event COVID plan.

“Adelaide has shown that a COVID-SA FE event with a well-rehearsed plan was entirely doable for larger and larger events,” said Kitto. “Good hygiene throughout, social distancing, and exceptional logistics for people movement and seating totally succeed. We also displayed the capability to provide high quality ‘boxed’ food at scale.  It worked for exhibitors as well as delegates, guest speakers and panellists.”

Kitto said that despite the recent minor blip in COVID numbers in SA which was contained only to family and close contacts, Adelaide remained one of the nation’s safest and most COVID-prepared destinations.

“I can say that with some pride because using the ACB’s convening power we gathered ‘Team Adelaide’ together to develop what remains Australia’s only capital city end-to-end COVID safety plan for visitors,” he said.