The Business Events Council of Australia (BECA) has welcomed yesterday’s announcement by the Morrison Government to extend Tourism Australia’s bid fund program by $5 million as part of a $60 million package to bring back international visitors.
Attending a business events leaders’ breakfast in Melbourne yesterday, hosted by the Association of Australian Convention Bureaux, Tourism Minister Dan Tehan said the business events industry was the cornerstone in the recovery of the visitor economy with the sector taking over from China as the largest tourism market for Australia.
“This investment is a critical step in Australia’s international recovery and adds much needed certainty to international interest in Australia,” said BECA Chair Dr Leo Jago.
“As we emerge from pandemic restrictions, global competition for consumers, talent, business, and investment has never been greater; and business events provide an ideal platform to promote Australia to the world.”
The Business Events Bid Fund program has already successfully supported bid wins for 57 events aligned with Australia’s trade and investment priorities.