BESydney’s latest bid win takes it to 10 for the year

Sydney will host for the Australian Physiotherapy Association’s (APA) national conference Physiotherapy 2023, taking BESydney’s bid wins for the city to 10 in the year to date, as confidence to meet increases and businesses confirm their in-person meetings.

These events are set to attract 14,450 delegates to Sydney, with the national APA conference alone expected to attract 1,800 delegates over three days when its held at the ICC Sydney.

“We’ve placed a strong focus on kickstarting the NSW business events sector and I’m pleased to see Sydney continue to perform on the local and global stage in securing these key meetings,” Tourism Minister Stuart Ayres said.

BESydney CEO Lyn Lewis-Smith said the result was another indication of the increasing need and confidence to meet in-person.

“We’re thrilled to see Sydney continuing to win business events both locally and overseas and business visitors’ growing confidence to choose Sydney for their next meeting,” she said.

“Business leaders know there is a need to bring their people back together in-person, to reconnect and collaborate, and we are really seeing the momentum in those meetings now being confirmed.”

BESydney currently has a total of 91 events secured between 2021 and 2026 spanning health, financial services, and technology, with 70 per cent of meetings impacted by Covid-19 postponed into future years.

The latest bid wins follow BESydney’s ‘It’s got to be Sydney’ campaign launch late last year.

“In the current climate with borders closed for 14 months now, retaining 70 per cent of Covid-impacted meetings is a testament to our client relationships and the trust and quality of our partner network,” said Lewis-Smith.

“Every event that is postponed to a future date in Sydney instead of cancelling is a win for Sydney. Our local and international clients agree, it’s just got to be Sydney”.