BESydney’s Change Agenda to help Associations adopt a new approach to delivering events


Business Event Sydney (BESydney) and International Convention Centre Sydney (ICC Sydney) are looking to build on their respective legacies for business events in the city.

Lyn Lewis-Smith, BESydney’s CEO, said there is a global responsibility to delivering business events.

“As Sydney’s DMO and its leading venue, we work with Associations to deliver impact and deliver it well,” she said.

“We see our role as two-fold by facilitating an event with purpose, social impact and knowledge exchange while also creating an impact foundation that can be built upon at the next meeting, wherever that may be held. We want the change we spark in Sydney to grow globally, hence our Change Starts Here Agenda.”

ICC Sydney CEO Geoff Donaghy said the venue’s recent research with McCrindle shows that Associations will need to continue to evolve as delegates’ requirements change.

“We know that social impact outcomes will not be a nice to have, but a standard practice expectation for delegates,” he said.

“We welcome diverse delegates and offer world-class services to accommodate the needs of all.

“Beyond room nights and job creation, our proudest moments have been making a difference to visitors and businesses. Sharing Australia’s First Nations story, our newly launched Disability Inclusion Action Plan, our leadership in prioritising the planet through sustainability initiatives and giving back to our local and global community.”

In 2023, BESydney trialled a new framework for impact with FDI Dental Association during its conference at ICC Sydney. Lewis-Smith said together with ICC Sydney, they continue to strive to be a force for good.

“Together we have established great trust with international organisations and… push boundaries in what our industry can and should be doing and to have uncomfortable conversations,” she said.

“Business events bring key stakeholders to the table that can change legislation, researchers to solve medical issues or climate change. We want to facilitate Associations adopting a new approach to delivering for their delegates.”