BESydney retains majority of Covid-19 impacted meetings

Business Events Sydney (BESydney) has retained and rescheduled 70 per cent of meetings impacted by Covid-19.

BESydney also secured 49 new global meetings worth an estimated $167 million in direct expenditure for New South Wales, according to its Annual Financial Report for 2019-20.

“The impacts of COVID-19 have undoubtedly been devastating for the visitor economy, with the pandemic continuing to restrict travel and interaction,” said BESydney Board Chair Bruce Baird.

“That said, this industry is resilient and has been fast to adapt to ensure survival, and with the board, BESydney has made important changes to best position for the future, and to continue to deliver value to its public and private sector partners as we navigate the challenges ahead.”

Before the business events sector came to an abrupt halt in March, 50 global meetings previously secured by BESydney were held, generating in excess of $104 million in direct expenditure.

“Despite the immediate and significant impacts of COVID-19 to BESydney’s operations, working with partners, the team has rescheduled 70 per cent of meetings from this year into future years, and there are 85 meetings and incentives confirmed for Sydney from CY 2021 to 2026 as at 30 June 2020,” said Baird.

“Retaining the majority of meetings is a great recognition of BESydney’s strong client and stakeholder relationships and our partners’ flexibility.”

BESydney’s CEO Lyn Lewis-Smith said the year has been one of the most challenging for the industry to date.

“I’m incredibly proud of how the team has responded and the work that we’re undertaking as a collective, to retain and build the business visitor industry in Sydney and New South Wales and continue to play such an important role in our city and state’s economy,” she said.

At the annual meeting Greg Brady, general manager of the Sofitel Sydney Darling Harbour, was elected for a three-year term as member director, replacing outgoing director, Scott Boyes.