BESydney recognised for innovation at Australian Business Awards

BESydney has been announced as an ABA100 Winner for Business Innovation in The Australian Business Awards 2019.

Among the company’s achievements, its ground-breaking, decade-long research partnership with the University of Technology Sydney (UTS) was a highlight.

“BESydney strategically targets conferences that are aligned with Sydney and Australia’s unique industry and academic strengths, so when those events come here the impacts of the conference are more far-reaching and longstanding – both for our local Australian communities as well as the international host organisation and their membership,” said NSW Minister for Tourism Stuart Ayres.

BESydney chair Bruce Baird said the win comes as BESydney celebrates its 50th anniversary.

“It [innovation] has enabled them to stay ahead of the curve, delivering for their clients and the Government and industry that sustain them,” Baird said.

BESydney CEO Lyn Lewis-Smith said they were thrilled to be recognised for their development of a methodology that has set the benchmark for meeting industry reporting now being used globally.

“The Beyond Tourism Benefits research has enjoyed a remarkable resonance amongst our international convention bureau peers and the new methodology underpinning its findings is now driving best practice across the industry,” she said.

“I believe our approach to partnering with government, industry and academia to articulate a business case for this sector has played a small part in that. As more governments and industries realise the breadth of the impact, they are throwing everything at winning that business.

“We couldn’t have done this without supportive partners, who have joined us in our journey to ensure we stay ahead of the game as market leaders and helped us to deliver a strong pipeline of global meetings for the State.”