GainingEdge has launched the first annual report on Leveraging Intellectual Capital of convention destinations, based on an analysis of international association leadership.
The research underpinning the report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations that organise large conventions.
“Our Intellectual Capital research was conducted over the last half of 2020 and included reviewing over 3,500 international associations and their governing bodies, which organise large meetings for over 500 participants,” said Milos Milovanovic, Head of GainingEdge Analysis and Research (GEAR).
“Using the ICCA database, as well as international associations’ web sites, we obtained data for 350 cities and 145 countries around the world.”
This analysis looked at the total number of governing bodies of international associations with active presence of local leaders from each destination, the total number of presidents/chairpersons of international associations from each destination and the total number of large (city-wide) international association meetings organised or booked in the last four years.
“Our research shows London at the top, followed by Paris, Tokyo, New York and, Beijing, indicating these cities are true global knowledge hubs with strong influence in international associations,” Milovanovic said.
The report found that among the top 20 cities, three European destinations had high Harnessing Ratios: Berlin, Barcelona and Vienna. Among destinations with fewer local leaders on international association boards, high Harnessing Ratios are seen with Prague (highest in the world), Dublin, Lisbon and Copenhagen. In the Asia-Pacific region, cities with high Harnessing Ratios are Bangkok and Singapore, while North America has two Canadian cities, Montreal and Vancouver.
“The Harnessing Ratio for the top 50 countries shows the United Arab Emirates have a high level of intellectual capital engagement,” Milovanovic said.
“Among European countries with a relatively high Harnessing Ratio are Czech Republic, Portugal, Ireland and Spain. Asia-Pacific countries with a high Ratio are Thailand, Malaysia and South Korea. Among the top 10 countries with very high Harnessing Ratios are Canada and the USA. The USA has the greatest amount of intellectual capital in the world and is clearly benefitting as a result.”