Australian Business Events Association appoints inaugural CEO

business events
Melissa Brown is the newly appointed CEO for ABEA.

The Australian Business Events Association (ABEA) has appointed Melissa Brown as its inaugural CEO bringing a professional background ranging from start-ups and non-profit organisations to medium-sized enterprises and multi-nationals to the role.

With a career that has spanned the globe, including the UK, USA and Hong Kong, Brown has worked with Telstra and Talent International, recently returning to Australia for cyber security start-up Sapien Cyber.

She also played a pivotal role in managing the Australian Chamber of Commerce in London, where she built a significant associate membership and advocacy program.

“Melissa brings a combination of energy, confidence, innovation and broad global commercial experience that we are excited to embrace in this early phase of ABEA’s development,” said Peter King, Chair of ABEA.

“We know that in appointing Melissa, we will be on a good path towards achieving our goal for the business events industry to be recognised as the valued and powerful driver of the Australian economy that it is.”

Brown said she is looking forward to welcoming new members to the Association.

“I am delighted to be given the opportunity to represent an industry as sizeable and important as business events,” she said.

“I will work closely with members and stakeholders on research, policy, skills, training, events, and advocacy with the government to provide impactful member services.

“A huge effort has gone into creating the Australian Business Events Association and I am thrilled to take on the role of inaugural CEO.”

She will assume the role of CEO on September 4.