Aussie and Kiwi business events industry deepens ties with new MOU

PCOA president Barry Neame and BEIA CEO Lisa Hopkins Lisa sign the new MOU.

The Professional Conference Organisers Association (PCOA) and Business Events Industry Aotearoa (BEIA) have inked a strategic partnership to foster greater industry collaboration across Australia and New Zealand.

The MOU has been in the making for over 12 months, with PCOA President Barry Neame and BEIA CEO Lisa Hopkins signing the agreement at MEETINGS 2024 in Rotorua, which will see members of BEIA’s Approved PCO group gain access to the PCOA’s online educational programs.

“By working together, we can harness our collective strengths to create a more dynamic and resilient business events sector,” said Neame.

Neame and Hopkins (centre) with the BEIA PCO group.

“Our members will benefit from increased opportunities for professional development and collaboration, ultimately enhancing the quality and impact of events across our regions.”

Hopkins says the signing of this MOU is a testament to the strong relationship between the two industry bodies.

“We recognise the immense potential that lies in our collaboration, and we are excited to embark on this journey together,” she said.

“Our shared goal is to support our members, business partners, and suppliers and showcase the exceptional capabilities of the business events industry in Australia and New Zealand.”