Auckland to host 7 Experiences Summit

Experiences Summit
Sandra Goh, 7 Experiences Summit co-chair and AUT Senior Lecturer.

Auckland will host the fourth annual 7 Experiences Summit later this year attracting around 200 delegates to explore sustainable and transformative experience design to benefit both consumers and businesses.

“There are many people who design experiences that might not consider themselves ‘experience designers’, from event producers to artists, engineers, brand managers, computer scientists, architects, educators and many more,” said Sandra Goh, summit co-chair and AUT Senior Lecturer.

“This summit gives us all the chance to collaborate on new ideas about what transformational or extraordinary experience is, and what it should be for individuals and organisations recovering from the effects of the pandemic.”

Ken Pereira, head of Auckland Convention Bureau, said it was “an exceptional win” for the city.

“Not only can we host the discussion on how to make tourism experiences more transformative and sustainable in the future, but we can also showcase the incredible experiences here that are leading the way,” he said.

“Attendees will also get to experience seven of Auckland and New Zealand’s exceptional social experiences: a whale and dolphin safari on the Hauraki Gulf; a tour of special effects studio Wētā Workshop Unleashed, a trip to the interactive All Blacks Experience, a Māori cultural experience at a local marae, an Auckland Harbour Bridge climb, taste-testing New Zealand’s world-famous wine, plus a trip to the Hobbiton Movie set in neighbouring Waikato.”

The summit will be held from November 28 to December 1.