ATE 2021 kicks off inaugural online program after in-person event

The Australian Tourism Exchange (ATE) has wrapped the in-person phase of this year’s event and has launched their inaugural online program.

The in-person event was held over three days at ICC Sydney, with 430 Australian and New Zealand based buyers and 580 Australian sellers in attendance.

This year’s layout was also different with traditional seller booths replaced with networking areas, and buyers remaining stationary while sellers moved between appointments.

The online version will connect 600 Australian sellers with 725 internationally based buyers who are unable to be in Australia.

Other new initiatives this year included a new luxury program and aviation program.

Tourism Australia managing director Phillipa Harrison said maintaining business connections is critical.

“Having the opportunity to bring together so many colleagues from the industry, both from within Australia and overseas, to make, maintain and develop invaluable links between Australian tourism operators and the global distribution network at ATE is more important than ever for ensuring Australia remains top of mind,” she said.