ASM Global to operate Saudi Arabia’s new conference centre in Riyadh


ASM Global will lead the operation and management of the King Abdullah Financial District (KAFD) Conference Centre in Riyadh, Saudi Arabia.

The LEED Gold certified Conference Centre includes a 1,215sqm banquet hall that accommodates up to 800 guests, a 600-seat auditorium with full lecture and cinema support, and several outdoor plazas. It is also fitted with operable walls and retractable projection screens, allowing for different configurations and digital networking.

“Our commitment to excellence in venue management, event production, and customer service aligns perfectly with the KAFD Convention Centre’s vision of becoming a global event destination,” said Paul Sergeant, ASM Global’s EVP of Asia and MENA.

“With ASM Global MENA’s extensive global network, expertise, and industry-leading technology, we aim to provide event organisers with the tools and support they need to host successful and memorable events.

“As we embark on this exciting journey, ASM Global is committed to upholding the highest standards of sustainability, innovation, and community engagement. We look forward to building lasting partnerships with event organisers, local businesses, and the Riyadh community to create a thriving event ecosystem.”

Gautam Sashittal, CEO of King Abdullah Financial District Development and Management Company, said Saudi Arabia’s tourism sector has recently elevated its 2030 target to host 150 million visitors, up from initial goal of 100 million.

“As the world ushers in a new era of global connectivity and transformative events, we’re filled with enthusiasm and anticipation about this partnership,” he said.

“Riyadh, in line with a steady annual growth rate of 3.5 per cent, anticipates a demographic surge, projecting a population of 10.5 million by 2030. Therefore, this collaboration underscores our commitment to delivering unparalleled event experiences within an integrated and comprehensive business and lifestyle destination, by working diligently with all concerned parties, in order to achieve the ambitious goals of Vision 2030.”