Situated within Expo City Dubai, C3 has been repositioned following its previous life as the Opportunity Pavilion during the Expo 2020.
The upcoming COP28 will take place within Expo City Dubai this November and December.
“A distinctive, adaptable space, C3 is a welcome addition to Dubai’s mid-sized venue market and opens up even more exciting options for business, entertainment and community events at Expo City Dubai,” said Sholto Douglas-Home, chief sales at Expo City Dubai.
“The Opportunity Pavilion was a popular destination during Expo 2020, and we look forward to seeing it come to life again as a lively hub in our growing city.”
Harvey Lister, ASM Global’s APAC chairman and chief executive, said the new agreement paves the way for the broader growth strategy within the UAE and the Middle East.
“Our pursuit aligns seamlessly with the UAE’s consistent expansion and pursuit of excellence within the live-event sector,” he said.
“As pioneers in recognising this potential within a rapidly expanding complex, we eagerly anticipate continued growth opportunities.”