Asia strategy continues to pay off for BESydney in 50th Anniversary year

BESydney has marked its 50th Anniversary year of milestone celebrations with impressive results.

In the year ending June 30, BESydney secured 92 international meetings worth more than $233 million in new business for the state, a number of which were won and held during this period. The year also saw 88 previously secured global meetings held, growing the local economy by $228 million.

“BESydney was able to anticipate, and therefore stay ahead in the face of rapidly rising competition from ever-more professional host destinations globally,” said board chair Bruce Baird. “This was indeed a significant achievement for Lyn and her team.

“BESydney’s pipeline of secured business reaching out to 2026 shows the company’s commitment to decade-upon-decade growth.

Bruce Baird at the BESydney’s AGM.

“Our drive to produce results for Sydney and the State of NSW has been evident for 50 years. We’re attracting a great spread of ‘new economy’ industry meetings and our diversified market approach in Asia has allowed us to spread our risk. This kind of stewardship from the front helps ensure the meetings BESydney secures deliver for its industry partners and to the citizens of NSW well into the future.”

BESydney CEO Lyn Lewis-Smith noted the organisation’s Asia strategy continued to pay dividends, contributing 20 per cent year-on-year growth for the past decade and spreading direct expenditure across all parts of the city and into regional NSW.

“We continue to see rapid growth from the corporate incentive market – allowing us to spread our business risk and capitalise on our proximity advantage to drive this high value short-lead business,” she said.

James Granter reelected to the board for a further two-year term.

At the annual general meeting, Luna Park’s James Granter was re-elected to the board for a further two-year term as a member director.

“During my tenure, I have been impressed with the job BESydney does marketing Sydney on the global stage,” Granter said.

“The success of Team Sydney is the cumulative effect of the people who bring it to life – from the BESydney team, to the Members network and the impressive Global Ambassadors Program. I look forward to continuing the journey together and completing the projects we’ve set out to achieve.”

Tributes were also paid during the meeting to Sandra Chipchase, as it would be her last AGM after eight years on the board, following her decision to step down from her role as CEO of Destination NSW.