The Ascott Limited will expand its lyf brand with eight new property signings including lyf on Sussex Sydney and its debut in Bali with lyf Canggu.
The 160-room lyf Sussex Street in Sydney marks the third Australian property for the co-living brand, following the opening of lyf Collingwood in 2022 and a new Bondi Junction property under construction.
“lyf was first created for the next-generation traveller and has gained strong traction since its debut with lyf Funan Singapore in 2019,” said Kevin Goh, CEO for Ascott.
“There is tremendous potential for us to further scale lyf across more hospitality asset classes, whether as a fullservice hotel or resort, especially with the growth pace we have seen over the year.
“With more than 30 lyf properties both in operation and under development, Ascott will bring lyf to even more destinations in the year ahead, as we work towards our target of 150 properties with over 30,000 units by 2030.”