Applications open for 2024 ICCA Best Marketing Award

Tourism New Zealand won the ICCA 2023 Best Marketing Award for its ‘If You Seek’ business events campaign.

The International Congress and Convention Association (ICCA) has launched its 2024 ICCA Best Marketing Award with the theme Once Upon a Time: The Art of Marketing as Storytelling.

Applications are welcomed from destinations, suppliers or associations, who are invited to show how their initial marketing ideas were transformed into impactful campaigns.

The winner will be announced at the 63rd ICCA Congress in Abu Dhabi this October, joining the ranks of previous winners such as Tourism New Zealand and ICC Wales.

“It’s always an honour to spotlight the outstanding efforts of the marketing community within the meetings and events space, and we’re excited to see what kind of creative, imaginative, and innovative concepts the participants will come up with this year,” said Senthil Gopinath, ICCA’s CEO.

The submission process is here and the submission portal here.