Applications will close for Tourism Australia’s $1.5 million Business Events Boost Program at the end of the month, with the new assistance program looking to help the domestic business events sector get back on its feet in the wake of the COVID-19 crisis.
The program provides convention bureaux, convention centres, professional conference organisers, event managers and the wider business events industry with the opportunity to leverage Tourism Australia’s expertise and help win new domestic business.
“We encourage the industry to get their applications in ahead of the closing date on 30 September,” said Penny Lion, executive general manager events at Tourism Australia.
“The program is an opportunity to access funding for innovative marketing and distribution initiatives like the ones we have already achieved in partnership with industry – such as the Melbourne Virtual Site Visit delivered alongside Melbourne Convention Bureau through our internationally focused Advance Program.”
Lion says she encourages a range of ambitious and innovative ideas to inspire future event activity and help rebuild domestic business events.