Appetite for Europe as a luxury destination growing

Six months out from the event Luxperience has secured a record number of European exhibitors, confirming Australian luxury travellers continued interest in the market.

“Each year we survey our buyers to evaluate what kind of product their customers are desiring,” said Michelle Papas, event director of Luxperience. “Europe keeps appearing as the most desirable destination, in particular Greece, Italy and Portugal. This year, we welcome our first Croatian exhibitor.

“Experiences are driving luxury travel. Be it food and wine, shopping or sporting events, today’s high-end traveller is looking to immerse themselves in the destination and Europe offers unique experiences that can’t be found anywhere else.”

This year Luxperience will see several Greek exhibitors showcasing at the event, both returning and new. Visitor numbers recorded by the Greek National Tourism Office show a 94 per cent increase in Australian travellers from 2016 to 2018.

Katia Gkikiza, Trade Commissioner from the Consulate General of Greece in Sydney, said there was no sign of slow down in Australian visitor numbers to Greece.

“The standard of tourism product in Greece is constantly adapting to the needs of the contemporary high-end traveller, and the luxury sector is booming,” she said.

Luxperience will return to the International Convention Centre Sydney from 7-10 October, 2019.