Andrew Yell joins FCM Meetings & Events

FCM Meetings & Events has appointed Andrew Yell to the role of Group Travel Business Leader in Australia.

Yell said it was a “great time to rebuild and reenergise the industry” as businesses looked beyond the global COVID-19 pandemic.

“I think everything has to be different for the meetings and events industry going forward, but I have no doubt that different will be better, it actually gives companies the rare chance to reengineer their business and their business models,” he said.

“The key is knowing what’s important, how we deliver our offering, and what our clients need – we will have to be nimbler and more flexible than ever before, but we are well-equipped to deal with last minute decisions and changes.

“The way people meet will have a different look to it, but I can tell you that pent-up demand for face-to-face engagement is huge and shows no sign of dissipating.

“It’s human nature that we enjoy connecting on a non-Zoom level. It’s those more informal coffees, the accidental conversations by the lift that people really miss, it’s what I like to call non-planned sharing.

“Technology will play a huge part in what businesses are able to achieve in the future – and our current and future clients can live safe in the knowledge that we’re at the very forefront of the technology landscape.”

Yell will be responsible for ensuring the logistics and all the moving parts are in place for clients – in charge of everything from booking and quoting, through to the execution and fulfilment.

“Prior to the current COVID-19 challenge the eastern seaboard is facing, business was really recovering well with increasing headcounts across multiple industries, we just have to be aware of and accept that there will be bumps along the Four Phase Plan road,” he said.

“The FCM brand was incredibly attractive. It’s a big, stable company and it has a great reputation in the corporate space. It’s well-known the business loves to promote within, so this was too good an opportunity not to grab.”

FCM Meetings & Events General Manager Simone Seiler said there was pent-up travel demand for meetings and events to return as soon as it’s safe to do so.

“With Andrew’s leadership, we’ll continue to be right by the side of our clients through this current global pandemic setback, and we look forward to helping our customers get moving again as soon as possible,” she said.