‘An opportunity rather than a threat’, MCI Singapore sees potential in rapid digitisation of events

Prudential Corporation Asia has conducted a series of interactive virtual events and seminars to enable their agents to continue to learn and connect with their customers through nationwide lockdowns and social distancing in the markets it operates in.

Partnering with MCI Singapore, Prudential succeeded in reaching 108,000 agents and customers through 30 sessions broadcast in 10 countries in 12 weeks.

“COVID-19 presented unprecedented challenges to our customers and agents,” said Lilian Ng, chief executive, insurance, Prudential Corporation Asia.

“We adapted quickly and made full use of the technology solutions available. By deploying future-ready solutions, we have revolutionised the way agents do business and engage with customers through these disruptive times.”

MCI and Prudential transformed what was primarily designed as a face-to-face experience into a virtual series of engaging events.

As part of the preparations, MCI organised a broadcast centre, performed online speaker trainings and delivered easy-to-use broadcast kits to the speakers for use. Each event session was supported by a dedicated team to support and help participants navigate their virtual experience.

“In the context of the rapid world digitisation, embracing change should be seen as an opportunity rather than a threat,” said Oscar Cerezales, MCI’s COO Asia Pacific.