Amora Brisbane unveils $30m transformation as it targets business events

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Amora Brisbane has officially opened after a $30 million remodelling joining the group’s expanding portfolio of six owned and operated hotels and resorts under the Amora brand in Australia and Thailand.

Previously the Novotel Brisbane, Amora purchased the property from CDL Hospitality Trusts in 2020.

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The 296-key Amora Brisbane features 11 refurbished conference and events spaces spanning 1,148 sqm and an elevated outdoor pool and deck.

Located in the prime CBD area, Amora Brisbane is a short stroll from Central Railway Station, The Queen St Mall, Treasury Casino and Suncorp Stadium, and a five-minute ride from the entertainment precincts of Howard Smith Wharves and Fortitude Valley. The hotel is also a 15-minute ride to the Brisbane Convention and Exhibition Centre.

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With Amora Brisbane, Amora Group is aiming to ride the momentum from the business events sector in the lead up to the 2032 Brisbane Olympics and the city’s current infrastructure boom.

“As a company, we are looking to cement our footprint as a five-star hospitality group in Australia and Thailand, and we will achieve that by expanding in key cities in Asia Pacific and in developing Southeast Asian destinations,” said Earp Siriphatrawan, director of Amora Group.

“Our goal is to have 12 hotels in the region within the next five years.”