Amazon cancels flagship conference at ICC Sydney

Amazon’s upcoming major conference and summit in Sydney has been cancelled amid the escalating coronavirus outbreak.

The event was due to be hosted at the International Convention Centre Sydney with up to 20,000 delegates expected to attend over the three days.

Amazon Web Services (AWS) stated that after “careful review of the current situation with COVID-19” it will not go ahead with its AWS Summit Sydney and Amazon Innovation Day 2020 which were due to take place between March 31 and April 2.

“We would like to ask you for your understanding and apologise for any inconvenience caused,” AWS stated on its website.

“We are currently looking at all options for a follow-up event and will communicate those details as soon as they are available.”

Speaking to the ABC, ICC Sydney chief executive Geoff Donaghy said they still have 70 events booked this month, and another 100 for April.

“Epidemics do finish,” he said. “So we need to make sure we maintain a market position, we keep a relationship going, we keep their pipeline of business activated — it’s incredibly important to have that dual approach to these sorts of situations.”

Australia has followed a similar pattern to the global situation, with tech players pulling out of or cancelling major events as the coronavirus outbreak continues to spread.

Cisco Live cancelled its major event in Melbourne recently, while Salesforce pulled the plug on its World Tour leg planned for Sydney.

Yesterday saw IBM cancel its upcoming flagship Think 2020 event in San Francisco, which was set to attract 30,000 people.

IBM said it the event will be “recreated as a global, digital-first event” on May 5-7.