AIME sets new dates for its first ever hybrid show in 2021

Asia Pacific Incentives and Meetings Event (AIME) will offer a hybrid format for its 2021 show which will now be held in March.

The AIME team have developed a show model that combines virtual and live event components following the uncertainty around international travel.

A poll conducted during the APAC webinar on the Joint Meeting Industry Council Manifesto for Economic Recovery using Business Events revealed that 89 per cent of attendees expected to see hybrid events in 2021.

“We understand that we all have a role to play in driving business events to help rebuild global economies and the new hybrid AIME is being designed to quickly help kickstart our industry in 2021,” said Matt Pearce, CEO at Talk2 Media & Events.

“By moving the show to March, we are giving the industry some extra time to adjust to post-COVID conditions as well as providing them with a road to new business opportunity.”

The AIME hybrid model will see exhibitors, hosted buyers and visitors attend either in person in Melbourne and virtually via the AIME online event portal.

The virtual component means that meetings will no longer be restricted to the physical show dates. International virtual exhibitors and visitors will have the freedom to schedule meetings best suited to individual time zone schedules.

In addition, the Knowledge program content will be accessible at any time.

“The recovery of Australia’s business events industry will depend on careful planning, unity, and the industry coming together,” said Penny Lion, executive general manager events, Tourism Australia.

“Engaging with businesses across Australia on the importance and value of events will also play a role in ensuring they are ready and willing to meet and do business when the time is right.

“If all things go as planned, AIME 2021 will be an early opportunity to renew business relationships, to be inspired and to start planning the events which will put the industry back on its feet.”

AIME 2021 will be held on March 15-17 at the Melbourne Convention & Exhibition Centre.