AIME estimated to deliver $330m worth of business over the next year


Business traded between exhibitors and buyers at the recent Asia Pacific Incentives and Meetings Event (AIME) is estimated to be worth more than $330 million over the next 12 months, a 65 per cent increase on 2023.

This year’s AIME was the largest in a decade, with more than 570 exhibitors, 595 hosted buyers and 17,000 meetings occurring on the showfloor across the two days. Overall more than 4,000 people attended the event.

The post show data revealed more than 90 per cent of exhibitors were satisfied with their attendance at AIME, while more than 90 per cent of visitors were satisfied with their attendance.

Almost one in two visitors were first-time AIME attendees, with over 85 per cent of visitors reporting that their objectives for attending AIME were met and nine in 10 exhibitors likely to return next year.


AIME 2024 was the third show delivered by event director Silke Calder and her team from Talk2 Media and Events.

“The growth of AIME 2024 was just phenomenal, and we are thrilled that these post-show results confirm that success,” Calder said. “We cannot wait to welcome everyone back for 2025.”

Melbourne Convention Bureau CEO Julia Swanson said the results were testament to the powerful platform AIME had become for the business events industry and for those who did business in the Asia Pacific region.

“AIME is committed to connecting top-tier buyers and exhibitors from across the globe and this year’s fantastic results solidifies AIME’s position as the go-to event in the APAC region,” she said.

“Kudos to event managers Talk2 Media and Events for delivering an exceptional 2024 event.”