AIME 2023 drives $200m in business revenue off showfloor

AIME expects $200m worth of business to come out of its 2023 event.

Asia Pacific Incentives and Meetings Event (AIME) 2023 will generate an anticipated $200 million in business between exhibitors and buyers over the next 12 months, a near 70 per cent increase on 2022.

The 30-year anniversary show in February also hit the sweet spot for satisfaction with 90 per cent of exhibitors stating they were satisfied with their attendance at AIME. This places AIME in the top 5 per cent of trade shows globally for exhibitor satisfaction.

Similarly, nearly 90 per cent of visitors were satisfied with their attendance at AIME. This statistic outperforms previous AIME events and places AIME in the top 10 per cent of trade shows globally for visitor satisfaction.

Almost 80 per cent of visitors are likely to return to AIME, while 84 per cent of visitors felt their objectives for attending AIME were met.

“These results are testament to the hard work that goes into fostering outstanding business outcomes,” said Silke Calder, AIME’s Event Director.

“From our bespoke technology to the rigorous vetting of buyers, and from our AI powered meeting platform to our first-class Knowledge and AIMEbassadors Programs, the value of business events is championed at every juncture.”

Calder said AIME 2024 is already on track to be a bumper show with the majority of 2023 exhibitors already reserving space for next year.

AIME event director Silke Calder.

“This demonstrates both the show’s legacy as well as its importance to the global business events industry,” she said.

“It is also a reason why AIME is one of the most trusted shows in the Asia Pacific Region.”

Melbourne Convention Bureau CEO Julia Swanson said she is proud of the significant business platform AIME has become over its 30 years.

“AIME enables new and valuable connections to drive commerce not just for us here in Victoria, but for the wider Asia Pacific Region,” she said.

“At the Melbourne Convention Bureau, we are thrilled with the achievements to date in bringing this event to you, for three decades.”

“At the core, we are about business events and providing the best access to key decision makers and the people who make it all happen. AIME has proven itself as an essential platform for this.”

AIME 2024 will be held at the Melbourne Convention & Exhibition Centre from February 19 -21.