New industry research has revealed that buyers at this year’s Asia Pacific Incentives and Meetings Event (AIME) placed or expect to place $120 million in business as a result of their attendance at the event.
This is a 20 per cent increase on 2020 (pre-Covid).
The research revealed that 95 per cent of exhibitors cited AIME 2022 as an important event for their business, with over 94 per cent stating they were impressed with their return on investment. Furthermore, 95 per cent of delegates agree AIME is the place to make important business connections, namely due to its great atmosphere (83%) and strong reputation (81%).
“This year AIME defied all expectations,” said AIME event director Silke Calder.
“We’ve received incredible feedback from exhibitors and buyers from all over the world, many of whom have revived their business activities as a result of attending AIME.
“It was most rewarding to see the industry back in its natural element – networking and building relationships face-to-face – these are the things that build success and enrich us on a personal level.”
Melbourne Convention Bureau CEO Julia Swanson said the event showed the world that Melbourne “is back in action and ready for business”, with over 1,660 visitor buyers and suppliers in attendance.
Destination Gold Coast CEO Patricia O’Callaghan said the region’s presence at AIME was larger than ever before.
“AIME 2022 gave us the opportunity to come together as an industry to make meaningful connections – and you can’t put a price on connections,” she said.
Hosted buyer Daniel Chua, CEO at Aonia Group, said AIME is an event like no other.
“For the majority of the industry, AIME 2022 was the first event that required international travel, and it was definitely worthwhile,” he said.
“I was extremely grateful to be at AIME and return to Melbourne. Everyone I met brought an incredible amount of knowledge and expertise in their offering.”