Australia’s convention bureaux will be out in force at the upcoming Asia Pacific Incentives and Meetings Event (AIME) with 17 convention bureaux confirmed.
“The show will be one of the first international trade shows to be held in Melbourne and now in its 29th year, AIME 2022 will be a significant recovery platform for the business events industry right across region, creating and re-establishing valuable connections to drive commerce,” said Melbourne Convention Bureau CEO Julia Swanson.
“It’s an excellent time for the sector to come back together and show the world that Melbourne is back.”
Andrew Hiebl, CEO at the Association of Australian Convention Bureaux, is looking to use the 2022 event as a launch pad for the industry’s recovery.
“AIME’s role in our business events’ recovery is pivotal for reigniting rich business connections between organisers and suppliers,” he said.
“All our mainland members will be exhibiting at AIME 2022, and that’s a great sign of business confidence, human spirit, and commitment to industry.
“The event will embody the spirit of resilience and add a much-needed boost to future confidence which will flow on to buyers and sellers alike. Through these positive conversations, on and off the show floor, new opportunities, innovations, and collaborations will be born – that is what excites me.”
Showcasing in 2022 and sponsor of AIME’s Knowledge Program, Destination Gold Coast will be using the event to unveil its new brand.
“It’s been a while since Gold Coast has attended AIME as a collective and we’re delighted to be back,” said Patricia O’Callaghan, CEO of Destination Gold Coast.
“At AIME we will be launching our new brand and sharing with our customers what they can expect from us as a destination. We look forward to seeing you there.”
AIME will take place at the Melbourne Convention and Exhibition Centre on 21–23 March in-person and 28 March–1 April online.