AHICE returns to Adelaide for fourth consecutive year as hotel investment surges


The Asia-Pacific Hotel Industry Conference and Exhibition (AHICE) has returned to Adelaide for the fourth consecutive year, continuing to drive expansion for South Australia’s hotel sector.

Hosting more than 1,450 delegates from over 40 countries around the world, the conference annually draws the world’s leading hotel and hospitality investors to Adelaide.

“Adelaide is an exciting destination for AHICE as the city’s accommodation sector has expanded rapidly, with so many new hotels opening in recent years and even more to come,” said AHICE group president James Wilkinson.

“AHICE has grown into the largest and most significant hotel industry conference in the world outside the United States, with senior international hospitality leaders travelling to Adelaide to attend, and it’s terrific to have South Australia firmly in the spotlight for the global industry.”

South Australian Tourism Minister Zoe Bettison said the conference was a real sign of confidence in the strength of demand for accommodation in the State.

“We’ve seen exceptional examples of this strong demand recently, with March 2024 delivering the strongest revenue for a month on record and the highest ever number of room nights occupied for any month, as well as new single night hotel revenue record-highs set in April when Adelaide hosted the AFL Gather Round,” she said.

“There’s no doubt this strong demand helps spur investment and I look forward to AHICE bringing leading hoteliers and key industry decision makers to our city to further inspire future opportunities.”

South Australian has seen a surge in hotel investment in recent years with a strong pipeline of new openings ahead including Crowne Plaza Adelaide Mawson Lakes (August 2024), Adelaide Marriott Hotel (2024), Little National Adelaide (2024), Crystalbrook Sam, Adelaide (2026) and The Westin Adelaide (2026).

“Adelaide is one of Australia’s fastest growing tourism markets that offers the best of food and wine, unrivalled nature experiences and an expanding cultural events program,” said Crystalbrook Collection CEO Geoff York.