Adelaide’s Carols by Candlelight is calling on a South Australian business to save the event by becoming a long-term naming rights sponsor after QBE decided not to renew its contract.
The event is in danger of being cancelled with a funding deficit of $350,000, with organisers saying naming rights are worth $250,000 a year.
“I’d love a South Australian company because there has to be an emotional connection for somebody to be in it for the long haul,” organiser Kay Lawrence told The Advertiser.
“You need there to be some heart in the decision to support these things.”
The Christmas Network, which has run the event for children’s charity Novita since 2017, hasn’t made any money off the event in two years, she said.
The event attracts 30,000-strong crowds, with donations on the night reaching around $6000 or $7000. Ticketing the event was not an option, according to Lawrence, saying it would “not be in the spirit of the event”.
Deputy lord mayor Houssam Abiad said he would call on councillors to look at options to help, describing the situation as “a state of emergency for them”.
“If we can help, we will,” he said.