Adelaide has been chosen as host city for the third International Wheat Congress 2024.
The 2024 International Wheat Congress will attract around 1000 delegates to South Australia over its five-day program.
“Hosting this prestigious Congress is an exciting opportunity to showcase globally why South Australia is such a successful leader in Agtech,” SA Premier Steven Marshall said.
“We will also be encouraging them to stay longer and enjoy the wonderful tourism experiences we can offer.”
The successful bid team was led by the Adelaide Convention Bureau, (ACB) with the University of Adelaide and the South Australian Research and Development Institute. As always it came with strong support from the South Australian Government, and Tourism Australia’s Business Events Bid Fund Program.
Wheat is one of Australia’s largest exports because of its consistent high quality. Within South Australia, the $2.4 billion wheat industry represents 12 per cent of national exports and is an integral part of the world-renowned grains research programs of the University of Adelaide.
“This significant international business event win, in addition to the successful World Potato Congress bid, certainly adds merit to our approach in attracting Agtech events and to our reputation internationally as an agriculture destination specialist,” said Damien Kitto, ACB’s chief executive.
“With the sector a substantial part of our state’s economy and food security, having Adelaide as the host destination for this event is significant.”
Tourism Australia managing director Phillipa Harrison said it was “a great win for Adelaide”.
“The long lead time involved in securing these large-scale conferences means that by securing wins such as this one now, we are ensuring Australia remains a strong choice for global event decision makers into the future,” she said.